Meat Erich Hoff,
Creative & Pitmaster
(pronounced: Air-ish Hoff)
Senior Creative | Professor | Volunteer
Creative Erich Hoff brings nearly two decades of expertise in graphic design to the forefront, specializing in establishing, promoting, and maintaining corporate brands across numerous industries. With a keen eye for detail and a passion for innovation, Erich has left an indelible mark on sectors ranging from medical, oil and gas to residential and commercial real estate.
Erich's recent triumphs include a continuation of carrying forward corporate brand standards, alongside spearheading the art direction of photography and transforming assets into a compelling code of conduct brochure for his colleagues. Additionally, Erich goes the extra mile by producing engaging video content that aids in safety initiatives and recruitment efforts.
Prior to his diverse career within medical and oil and gas, Erich honed his craft by implementing efficient design strategies at Jones Lang Lasalle, serving as a Marketing Manager for Williamsburg Enterprises, and excelling as a Senior Graphic Designer for Cornerstone Home Lending, Inc., and Midway Companies.
Erich graduated with a Bachelor of Fine Arts degree in Graphic Design from Texas Christian University, and proudly cheers on his alma mater as Houston’s alumni chapter president and board member — GO FROGS!
Beyond his professional endeavors, Erich dedicates his spare time to various philanthropic causes in Houston. He serves as a mentor with Big Brothers Big Sisters of Greater Houston and volunteers on the Chuckwagon Committee for the esteemed Houston Livestock Show and Rodeo.
Embracing his multifaceted interests, Erich combines his love for music and culinary arts as a competitive barbecue chef. On weekends, he shares his expertise as a pitmaster with BrisketU, teaching backyard BBQ enthusiasts the art of smoking brisket to perfection.
One of Erich's most cherished family traditions is the annual pilgrimage to Ft. Dodge, Iowa, alongside his wife Rachael and parents, where they showcase his award-winning Texas brisket at the Shellabration music festival. Here, Erich has had the honor of serving professional musicians including Sammy Hagar, Vince Neil, ZZ Top, and their legion of fans.